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Coca-Cola Lens is a user-friendly insights platform designed to help foodservice and retail operators make data-driven decisions and stay ahead of emerging consumer trends.
As the number one beverage supplier to over 500,000 foodservice outlets in North America, Coca-Cola is uniquely positioned to provide valuable, real-time insights. Coca-Cola Lens was developed in response to customer feedback that turning data into actionable insights is challenging and time-consuming. We took on this challenge and developed Lens to offer easily accessible and digestible insights that apply to our customers and operators of all sizes. The insights found on Lens combine proprietary data with second- and third-party sources to provide a holistic overview of industry trends.
The website is refreshed with new content quarterly to ensure our partners stay ahead of evolving guest expectations. We’re also continuing to evolve the platform, including the launch of the Snapshot newsletter, a bite-sized update delivering key takeaways directly to your inbox.